Obama launched her national “Drink Up” campaign in September,and on Tuesday she announced seven new supporters of the campaign – many of which are health foundations or water bottle companies,including Nalgene,Brita and S’well Bottles.
In the State Dining Room,Obama said,in the 10 months since Drink Up’s inception,the campaign fueled a 3 percent increase in bottled water sales and water consumption,according to a new study from Nielsen Catalina Solutions.
When Obama first launched the campaign with the Partnership for a Healthier America,she said the goal was simply “to get kids and families excited about drinking water.”
“If we can achieve that kind of success in marketing something as simple as water,then I know we can do the exact same thing for any healthy product – whether that’s fruits and veggies,or whole grains or lean meats and dairy products,we can get kids to enjoy these things,too,” she said.
After her remarks inside,she ventured into the hot sunshine on the South Lawn.
She was joined by dozens of children from Washington’s YMCA chapter. They unveiled Drink Up’s logo,made with hundreds of Nalgene water bottles surrounding it in the shape of a water drop. The refillable bottles were given away to people at the event.
“When folks start making these healthy choices,that’s not just good for families,it’s good for our companies’ bottom lines,” Obama said. “When people get educated about the food and beverages they buy,the demand for healthy products rises,and that’s really what we want to see happen.”
This isn’t Obama’s first effort to promote healthy lifestyles for children. In 2010,she launched “Let’s Move!” an initiative promoting physical activity to fight childhood obesity.
Reach reporter Xander Zellner at [email protected] or 202-326-9867. SHFWire stories are free to any news organization that gives the reporter a byline and credits the SHFWire.