The posters and animal-costumed characters are part of a People for Ethical Treatment of Animals’ new Try Vegan campaign.
“The ads encourage people to try vegan foods for the sake of the animals as well as their own health and the good of the environment,” Ashley Byrne,campaign specialist for PETA,said.
PETA on Tuesday gave out 150 meat-free rib sliders at the Eastern Market in the Capitol Hill neighborhood.
More than 250 ads were placed around D.C.,mostly on the Metrorail system’s busiest line and on buses,to promote the campaign. The ads feature cows,fish,pigs and chickens with crafty quotes such as,“You can live without chicken wings. I can’t,” or “You can live without those ribs. I can’t.”
“We expect to reach millions of people,” Byrne said. “We hope that people who see these ads consider and will give vegan food a try. It’s tastier,healthier and less expensive,and it comes with a clean conscience because you know that you are not contributing to animal suffering.”
D.C. is the fourth target of the campaign. PETA has placed Try Vegan billboards in New York,Chicago and Los Angeles.
Desmar Becton,51,a D.C. resident and an employee at Change for Life Wellness and Esthetics,said he supports the cause because vegan food has helped him lose weight.
He went from a waist measurement of 47 to 39.
“I was 271 pounds.” Becton said. “I’m still losing weight to this day. It’s important to eat correctly.”
Having a vegan diet can be beneficial in reducing diabetes,heart attacks and cancer.
Rebecca Merral,31,who works for a Boston publisher,said she has tried vegan meals with her mother,but she said she wouldn’t switch to veganism except for health reasons.
“I don’t think I would do it for moral reason because I’ve been eating meat for so long that I don’t have any moral opposition to eating meat,” Merral said. “I’m also young. … I’ll care about my health when I am older.”
Merral said the meat-free ribs tasted meaty,but she couldn’t specify what kind of meat.
The meat-free ribs,from Smoke & Barrel,a restaurant that serves meat and meat-free food,were made out of soy and seitan,which is made from wheat and gluten. When it is cooked it has a meat-like texture.
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