I’ve never been in one of University of Nebraska-Lincoln Professor Sue Burzynski Bullard’s classes. But I get to learn from her through my involvement with my university’s chapter of the American Copy Editors Society because she is the adviser.
Today I got to learn even more. As part of the panel “Scripps Social Media Grants: Learning from the Pros and Bringing it to the Classroom,” I got to hear about her experience last summer with the Chicago Tribune.
Here’s what my professor learned from the people she talked with:
–Students need to be Swiss-army knives. Students don’t need to be experts, but they do need to understand the differences of storytelling across platforms.
–Students need to be nimble. “You have to be able to operate fast and furious,” she said.
–Journalism is a conversation. Journalists have to be willing to report on platforms their readers are using.
–The basics don’t change. Credibility will keep readers coming back. Students need to know how to write.
–Be open to teaching yourself new skills.
Overall, I gained a new understanding of how important social media is. It’s not just a way to find sources or a platform to share links to stories – it’s a two-way street.
Want to learn more? You can check out the videos she made last summer.