Entertainment industry pounded in Senate Committee
Submitted on September 13, 2000 - 12:00am.
Antonio Gilb - Fall 2000
WASHINGTON – Members of the Senate Commerce Committee hearing harshly criticized the entertainment industry's marketing practices Wednesday.
The hearing was conducted in response to the September Federal Trade Commission report, "Marketing Violent Entertainment to Children." The study began in June 1999 at the request of President Bill Clinton. The report said the three sectors of the industry – motion picture, music recordings, and electronic games – "promote products they themselves acknowledge warrant parental caution in venues where children make up a substantial percentage of the audience" and that advertisements are "intended to attract children and teenagers."
The hearing was conducted in response to the September Federal Trade Commission report, "Marketing Violent Entertainment to Children." The study began in June 1999 at the request of President Bill Clinton. The report said the three sectors of the industry – motion picture, music recordings, and electronic games – "promote products they themselves acknowledge warrant parental caution in venues where children make up a substantial percentage of the audience" and that advertisements are "intended to attract children and teenagers."
Full text available to subscribers only.